Glossary of terms in the hospitality & tourism

The most important terms and abbreviations in hospitality & tourism from A – Z

In my individual glossary for the hotel and tourism industry, I share a personal selection of 300 terms and abbreviations from the world of travel. These include aspects of airlines, travel agencies, hotels and other tourism service providers that I have found particularly important in the industry over the years. The list is my subjective collection of terms and does not claim to be exhaustive, but offers an insight into the key terms used in the tourism industry.

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
There are currently 12 names in this directory beginning with the letter M.
M
Mark-up
the difference between the supplier’s selling price and agent’s price offered to the consumer.
Market segments
a variety of consumer groups with different behaviour and needs.
Marketing mix
the 4 Ps of marketing - product, price, promotion, place (distribution).
Marketing plan
a written report that details marketing objectives for a product or service and recommends strategies for achieving these objectives.
Medical tourism
a type of tourism activity which involves the use of medical healing resources and services.
Meet and Greet Service
a pre- purchased service for meeting and greeting clients upon arrival in a city, usually at the airport, pier, or rail station, and assisting clients with formalities, baggage, and transportation.
MICE
an acronym for Meetings, Incentives, Conference & Exhibitions.
Minimum Length of Stay
a room inventory control function that requires a reservation to meet or exceed a certain length of stay in order to complete the reservation.
Mission statement
the concise description of a company, its purpose, and what it intends to accomplish.
Mobile Check-In
the option to check in online using a mobile device to avoid waiting times.
Mountain tourism
a type of tourism activity which takes place in a defined and limited geographical space such as hills or mountains and encompasses a broad range of outdoor leisure and sports activities.
Mystery Guest
a quality control measure whereby an undercover guest evaluates the performance of a hotel.

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